The eleventh annual Melbourne International Coffee Expo (MICE) will be held from 12 to 14 May 2024 at the Melbourne Convention and Exhibition Centre. Last year’s event attracted nearly 11,000 visitors, and showcased the best of the Australian specialty coffee industry and beyond.

Prime Creative Media is one of Australia’s largest B2B publishers, specialising in marketing for a range of industries – including the food and beverage sector.

Attendees can expect to take part in an extensive exhibition, as well as opportunities to interact with producers, roasters, and other industry professionals. MICE 2024 will also host the second edition of Australia’s Richest Barista, where competitors stand a chance of winning a cash prize.

To learn more, visit the MICE website.